Trade Mark portfolio management in Australia

This Guide will improve your understanding of how Trade Mark assets are tied to their company’s overall business strategy.

Although intangible assets, such as trade marks, have long been recognised as critical to the present and future prospects of a business, too little attention was paid to their ongoing management.

Strong trade marks influence the buying decision process and, in the case of luxury brands, consumers even derive social status from the brand.

The focus has changed from register-and-forget to active management.

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We understand the digital economy and apply an approach that integrates digital with legal solutions. The integration of practical legal and digital solutions is applied to all cases and projects, whether for a portfolio or a unique case, giving us an ability to anticipate probable outcomes and guide you through the options, as we have for many others, hundreds of times previously.